PRODUCT DESIGN

This project required the design of a set of 52 affirmation cards that educated young athletes about healthy attitudes and behaviours that create a positive and productive experience in sport. The deck design needed to be modern and fun and appeal to an age range of 10-16 years of age to encourage engagement and regular use of the deck. 

I chose a modern, 60’s style theme that featured ‘groovy, wavy designs in bright but sophisticated colors and selected fonts that were a nod to the era’s bubble lettering and had clear readability. Each affirmation was laid out in an attractive, readable manner highlighted with an icon that indicated which category it belonged to or if it were one of 12 ‘Action Cards.